In 2025, Sony launched the all-new BRAVIA TV series, covering a range of 4K models from entry-level to flagship, and employing different panel technologies such as OLED, Mini LED, and LED. Among them, the XR70, XR80M2, and XR90 belong to the high-end series, while the S30, S31H, and BRAVIA 5 (XR50) are mid-range and entry-level options.
 BRAVIA 2025 Product Overview

 

  

   
 series
   
 Model
   
 Panel technology
   
 processor
   
 Size Selection (Partial)
   
 Selling points
  
  

   
 BRAVIA 9
   
 XR90
   
 Mini LED
   
 XR Processor
   
 43''-85''
   
 Sony's most dazzling 4K Mini LED TV to date, delivering the ultimate theater-like experience.
  
  

   
 BRAVIA 8 (II)
   
 XR80M2
   
 QD-OLED
   
 XR Processor
   
 55'', 65'', 77''
   
 The 2025 flagship OLED series won an award in an international television competition for its exquisite design, ultra-high contrast ratio, and QD-OLED brightness.
  
  

   
 BRAVIA 7
   
 XR70
   
 Mini LED
   
 XR Processor
   
 55'', 65'', 75'', 85''
   
 The high-performance Mini LED TV offers excellent picture and sound quality at a relatively high cost-performance ratio.
  
  

   
 BRAVIA 5
   
 XR50
   
 Mini LED
   
 XR Processor
   
 55'', 65'', 75''
   
 The entry-level Mini LED model is more affordable, yet still features an XR processor and Triluminos Pro™ technology.
  
  

   
 BRAVIA 3
   
 S30 / S31H
   
 led
   
 4K HDR Processor X1™
   
 43'', 50'', 55'', 65'', 75''
   
 An entry-level 4K LED smart TV with vibrant colors, clear sound, and Google TV functionality.
  
 

 Main product features
 BRAVIA 9 XR90

 
 Picture quality: High-density Mini LED backlighting is used to achieve ultra-high contrast through precise light control.
 
 Sound effects: Supports Dolby Atmos, providing immersive sound effects.
 
 Gaming: Supports HDMI 2.1 and game directory functionality.

 BRAVIA 8 (II) XR80M2

 
 Image quality: Over 8 million self-illuminating pixels, achieving pure blacks and vivid colors, with brightness further enhanced.
 
 Sound effects: Acoustic Center Sync technology enables TV speakers to work in tandem with the soundbar, creating a wider sound field.
 
 Gaming: Supports HDMI 2.1 for a smooth gaming experience.

 BRAVIA 7 XR70

 
 Picture quality: Mini LED panel with XR processor, providing detailed picture quality and dynamic sound effects.
 
 Sound effects: Supports 360 Spatial Sound Mapping technology to create virtual surround sound effects.
 
 Games: The game directory function makes it easy for players to manage and switch game settings.

 BRAVIA 5 XR50

 
 Image quality: Mini LED backlighting, combined with XR Triluminos Pro™ technology, delivers rich and natural color reproduction.
 
 Sound: Features an X-Balanced Speaker for clear, powerful sound.
 
 Games: Supports XR Motion Clarity™ to ensure clear and smooth visuals during fast-moving scenes.

 BRAVIA 3 S30 / S31H

 
 Image quality: Equipped with a 4K HDR Processor X1™, enhancing image detail and color.
 
 Sound: The X-Balanced Speaker delivers clear sound and rich bass.
 
 Smart: Built-in Google TV for easy viewing of streaming content.